Designs
We were presented an article named 'Bird Enemies' by John Burroughs. We individually created designs for the text that was compiled into the final designs. I was also responsible for creating the CD covers.
Persona
Becky Sylvia, 60
Retired High School History Teacher
Computer Proficiency
Becky can use a computer for basic tasks like e-mail and viewing websites, but she becomes a little apprehensive when she tries something new on the computer.
GOALS
See as many local species of birds as she can
Expand knowledge of birds in other regions
Behavior
From the comfort of her kitchen, Becky can see the local birds that come to feed on her bird-feeders. She keeps books identifying local birds and a list of all the birds see sees close to the kitchen window for easy access.
Becky enjoys going on day trips with her local bird club. Becky keeps up with information on birds by reading her bird club's newsletter, bird magazines and books, and web sites about birds.
Competitive Analysis
Field Research & Photography
In order to get a better sense of our demographics we decided to go to the National Aviary, Pittsburgh. We spent time studying about the birds and talking to people at the aviary. Most of the pictures used in the magazine were clicked at the Aviary by Esten, who is an amazing photographer.
Mood Board and Specifications
